Yeah, saw these advertised yesterday. The online subscription doesn't look too bad, second issue free, the famo and trailer free and a collection case also free! If I read it right you then pay £7.99 twice a month for subsequent issues, being able to cancel at any time. I'm not into 1/72nd really but the mags look ok so I may get the first one (Tiger 1) and see how they pan out, if its any good, subscribe and get the freebies!
They even have a forum on the subscription page (even though it does seem a little contrived!). My only worry is will they continue till the end run although being able to cancel at anytime and not paying up front seems ok.