Heng Long with a new company name?

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Postby wibblywobbly » Thu Aug 08, 2019 8:53 pm

Rumour has it that Heng Long are rebranding the company as 'New Model'. So if you start seeing models with the new name, you will know where they came from. Quite what they hope to achieve by doing this is a mystery to me?? :/
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Postby Son of a gun-ner » Thu Aug 08, 2019 8:55 pm

Price hike maybe.
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Postby Ad Lav » Thu Aug 08, 2019 9:00 pm

It’s a rubbish name as well :D
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Postby Black Knight » Thu Aug 08, 2019 9:27 pm

Shoulda gone the whole hog and called themselves "New Model Army" (you yoofs might need to Google that one :haha: :haha: )

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Postby Son of a gun-ner » Thu Aug 08, 2019 10:24 pm

Black Knight wrote:Shoulda gone the whole hog and called themselves "New Model Army" (you yoofs might need to Google that one :haha: :haha: )

They're not that old, a bit after my time. . . .
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Postby General Jumbo01 » Fri Aug 09, 2019 9:27 am

They have a reputation that many will not let go so a name change may help them but, yes, lousy new name to choose. Judging by their latest models and new gearbox developments they may well put their prices up but good for them - and its all good for us!

Maybe those here who know the HL family could throw some light on this?

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Postby Black Knight » Fri Aug 09, 2019 9:38 am

If Skoda can overcome a lousy rep for quality I'm sure Heng Long can :D

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Postby General Jumbo01 » Fri Aug 09, 2019 9:40 am

But their name still holds them back, even though they are now just another Volkswagon!

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Postby Black Knight » Fri Aug 09, 2019 9:46 am

General Jumbo01 wrote:But their name still holds them back, even though they are now just another Volkswagon!

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Nowhere near like it used to! They were the laughing stock of the motor industry, on a par with Lada, now they make some excellent motors.

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Postby Xiaoshan_Sailor » Fri Aug 09, 2019 9:46 am

Its not a rumor since I saw them over the weekend in Shanghai at an event. Same old stuff, different name.
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Postby Son of a gun-ner » Fri Aug 09, 2019 9:54 am

The name obviously sounds better in Chinese. . . .

As for Skoda, my daughter had one, she'd never want another, it was more trouble than her fiat potato.
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Postby Max-U52 » Fri Aug 09, 2019 2:57 pm

HL has got their name and logo embedded in all of their molds. Do you know how much it would cost to change all of those molds? I really can't see a Chinese company going to that expense just to change their name, but I suppose stranger things have happened.
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Postby Son of a gun-ner » Fri Aug 09, 2019 3:05 pm

Max-U52 wrote:HL has got their name and logo embedded in all of their molds. Do you know how much it would cost to change all of those molds? I really can't see a Chinese company going to that expense just to change their name, but I suppose stranger things have happened.

Good point. A horrendous expense.

Unless, we can look forward to NEW improved, more accurate models from them.

Or, the name change is just for their more expensive products.
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Postby General Jumbo01 » Fri Aug 09, 2019 3:18 pm

Either way, whatever....New Model!!

They still persist in getting things really badly wrong. A step backwards in my book.

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Postby Xiaoshan_Sailor » Sat Aug 10, 2019 1:42 pm

I doubt they'll do any rework of their molds. The new name seems to be more geared towards local consumption, ie, the Chinese market since the literature I saw is geared heavily towards education & club events, something that Hooben had already been focused on for the past couple years.

On a side note, heard over the weekend that Warslug is actually moving a lot of their uber expensive models but its mostly here in China selling to companies for ego-centric display use. Weird place, China can be at times.
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Postby Max-U52 » Sat Aug 10, 2019 5:14 pm

In a lot of ways China is just starting to come into her own. The people are becoming slightly wealthier and their interests can be surprising. Right now in the states a lot of the stuff China exported for sale back in the late 1800s and early 1900s has become collectable and the Chinese are buying the stuff back. That's made prices go way up in areas like pottery and art works.

I heard Donald Sutherland say in some old movie that there's a Chinese saying - May you live in interesting times - and I think today's China certainly is.
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Postby Xiaoshan_Sailor » Mon Aug 12, 2019 4:55 am

Oh there's always been a lot of money here.. I quit counting how many Bentley SUVs I see now in my district when I drive; even have come across at least a few Rolls Cullinan in the 'hood.

Regarding quotes, my fav was the quote attributed to Napoleon, "China is a sleeping giant. Let her lie and sleep, for when she awakens she will astonish the world."
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Postby jarndice » Mon Aug 12, 2019 8:46 am

I quite like Chairman Mao's comment,When he was asked how the French Revolution had affected World affairs he said "It is too soon to know" !!! :haha:
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Postby Woz » Wed Aug 28, 2019 8:43 pm

Son of a gun-ner wrote:
Black Knight wrote:Shoulda gone the whole hog and called themselves "New Model Army" (you yoofs might need to Google that one :haha: :haha: )

They're not that old, a bit after my time. . . .


Not that old????

They formed in 1645
[url]
https://en.wikipedia.org/wiki/New_Model_Army[/url]
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Postby jarndice » Wed Aug 28, 2019 9:31 pm

Were you there in Whitehall to see Charles the first being executed having been captured by Cromwells "New Model Army" then being tried in Westminster Hall ?
I would have put you as a few years younger. :haha:
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